2/3/14

Super Bowl 48 "winners" & "losers":

Last night, history was made on many fronts when Super Bowl 48 made its ginormous appearance at Metlife Stadium in the Meadowlands of East Rutherford, N.J.! Obviously, being a local, I already brought you people some of the controversies in the weeks & months leading up to the game, & even some more general local goings-on, but the game itself brought the NFL, FOX Sports, the N.J./N.Y.C. metro area, & advertisers of all kinds to the fore after all those months! With the nature of the game & how it eventually played out, I think we all now know that the Denver Broncos automatically got placed into the "losers" category, & the Seattle Seahawks automatically got placed into the "winners" category, so those 2 are obvious, but here now are some other "winners" & "losers" from the game!

WINNER: Budweiser, with its overall emotional & "feels" tone to its 2 commercials last night… It's too bad the game was practically over by the time the first "Hero's Welcome" ad aired, & even more over by the time its (viral) "Puppy Love" ad aired, 'cause don't we all appreciate our troops who are still serving us overseas, especially in an Olympic year already marred by violence? Don't we all have a "soft spot" for tiny creatures of any kind that get reunited with their rightful loving owners; in this case, a bunch of Budweiser Clydesdales? I certainly do

LOSER: the state of Florida… Just when I started getting all these ideas about potential halftime performers for the next Super Bowl held down there in the "Sunshine State", turns out that now, the earliest it'll be able to host another "Big Game" (**** trademark laws…) will be 2019! If & when that state does get its rightful designation as a Super Bowl host back once again, I think its talent should be on display by then… I mean, can't you people imagine a Florida-based halftime show with performers from all throughout the state performing on 1 of TV's biggest (metaphorically speaking) stages? Here are some of the local performers who could grace a Florida-based Super Bowl stage, provided the NFL places more of an emphasis on "local" talent, which I unfortunately doubt will happen this decade:

Creed & Mayday Parade, rock groups from Tallahassee

Limp Bizkit, a "nu metal" band from Jacksonville

the guys from the country duo Florida-Georgia Line, Brian Kelley & Tyler Hubbard, are from Osmond Beach, FL, & Monroe, GA, respectively, so if there's another Jacksonville Super Bowl sometime in the 2020s, you know who to call…

Miami-Dade County, however, seems to have overtaken the rest of the state in terms of its pop culture talent(s): (P.S.: I think everybody knows where Pitbull is from at this point in time, so I won't mention him here anymore!) salsa/merengue/etc. performer Gloria Estefan is from Miami, & so are Enrique Iglesias & Ricky Martin… The thing is, all of them have performed en EspaƱol @ least once before, but there's 1 of them who's previously been featured here who I think, unlike the rest of the aforementioned performers, doesn't know Spanish, or @ least hasn't featured it yet…

http://anytandeverything.blogspot.com/2014/01/another-teen-celeb-responds-to-some-of.html

http://anytandeverything.blogspot.com/2014/01/just-some-belated-beginning-of-2014.html
(Do those links look familiar to any of you?)

WINNER (as much as I hate to admit this, as a lifelong northern N.J. resident): N.Y.C., which, right from the 2010 announcement that began the whole 4-year-long process leading up to last night… I know our state government had other matters to handle back then (the 2010 gubernatorial elections) & now (the "bridge gate" scandal), but what the **** were you idiots doing just letting "the City" claim this game as its own instead of countering their claims with 1 those people couldn't possibly counter: the game itself was held here in N.J., you morons down in Trenton! How dare you let N.Y.C. just "proclaim victory" without reminding them of where the game itself was held!

On to the advertisers:

LOSER: Scientology, which had its "Spiritual Technology" ad censored in some local markets in favor of local commercials, which are generally somewhat older commercials kept on standby by local stations in case of technical difficulties or other unforeseen circumstances…

WINNER(S): Montclair, N.J.'s own comedian Stephen Colbert & Wonderful Pistachios, which aired 2 ads around another unrelated ad sometime around halftime, taking the "let's split up 1 ad into 2 different slots" strategy to a whole new level!

LOSER: Coca-Cola, if for no other reason than sparking outrage all over social media from people who hate diversity & multiculturalism, & would much rather return this country to its pre-1960s, pre-1920s, heck, even pre-1860s, overall lifestyle!

WINNER: Jaguar, for finally recognizing its British roots & bringing in a few British "villains" to promote its model year 2015 lineup!

LOSER: Radio Shack, which simply reminded me, & probably a few of you, that its business model is simply outdated, & that continuing to close locations instead of renovating them will only deplete the company's financial bottom line even further!

WINNER: the Ford Motor Company, which beat Wonderful Pistachios to the punch shortly before kickoff by airing its 2 commercials not separated by another unrelated commercial, but in back-to-back fashion, giving it & comedian Rob Riggle some prime exposure right before the game!

LOSER(S): all movie studios that advertised last night… If you keep pushing out franchises that have seen their box office stats drop with each subsequent movie, then why are you expecting us to head out for the upcoming installments of each of those series?

WINNER: Bud Light, which went from endlessly promoting its Black Crown beer last year to taking advantage of the still growing EDM (electronic dance music) genre, & giving us some groovy commercials as a result of its own opportunistic maneuvers!

LOSER(S): fans of more current "top 40" music, 'cause aside from the halftime show, how many of last night's ads featured any current tunes? To me, it seemed as if most of them featured 80s or 90s stuff that rarely gets played on the radio nowadays!

WINNER(S): local FOX stations, which, as is the case with each network's local affiliates whenever their network gets the Super Bowl on an alternating basis, took advantage of its network having this year's Super Bowl to advertise their post game newscasts… I still remember 2 years ago, when NBC had Super Bowl 46, & WNBC-TV in N.Y.C. took multiple slots to advertise its then new "I-Team"! Also, for those of you near the Canadian border, I'm sure you noticed Labatt advertising its "Blue" beer throughout the game, so as much as Canadian viewers (in Canada) missed out on all the ads, their companies more than made up for those losses by promoting themselves in U.S. border markets!

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